2009 Southern Maryland Tri-County Business Plan
November 2008 – October 2009
January 28, 2009
Southern Maryland Tri-County Chapter
Glenn Dale, Maryland
Prepared/submitted Chapter President
Name: Yolande D. Campbell
Board Members
President – Yolande D. Campbell
Vice-President – Corlette C. Faulk
Treasurer – Cheryl Quick
Secretary – Pariece Wilkins
Immediate Past President – Pamela A. Wilson
Membership – Robin Scales
Sponsorship – Mabel Sharp
Communication – Wanda Lucas
Golf Events & Chapter Championship – Dione Shears
Golf Education & Player Development – Troy Beck
Leadership – Maria Price-Detherage
Leagues – Odessa Scott
Handicap – Julie Long
Social/Networking Events – LeVern Younger
Travel Events - Suprina Thompson
Community Service – Girl’s Golf Programs: Stefanie Magness
Part I – Chapter’s Overall Goals and Objectives
- Reaching out to introduce and keep more women in the game of golf:
As a leadership team, the chapter’s board members have set the following membership goals for 2009.
- Increase new membership growth by approximate 50%
- Maintain a current membership retention rate of at least 80%
- Acquiring an overall growth of 15 new members to bring our chapter membership totals to 50 members. All new and renewing members will be recognized on the website.
- Key strategies and tactics for achieving membership goals:
Hold at least two open board meetings for all members so the board members activities are transparent and accountable to the membership.
Implement a membership recruitment point system awarding points to members who actively pursue new members, renew their own membership, invite prospective members to different chapter events, post and distribute chapter flyers on events and membership. Members who have accumulate a determine level of points will be recognized in chapter newsletter, e-blasts and website. The member with the most points at the end of the year will receive a special EWGA prize at our end of year event.
All board members and officers are committed to being enthusiastic when engaging current members and prospective members by sharing the chapter benefits they have gained for themselves with others. This will be done by proving that our EWGA chapter will help them learn to play golf and develop a better business network for acquiring contacts and customers. This will be accomplished through our business/employment seminars and our quality golf education programs. We will verbally paint a picture for prospective members and beginner golfers to see themselves confidently competing in golf leagues and tournaments.
The Chapter’s Outreach Program to non golfers and experienced golfers who are not aware of EWGA will be introduced via EWGA posters, brochures, and flyers displays at small businesses, golf shops, libraries, fitness centers, salons, sporting goods stores, and spas, if permitted. EWGA literature will also be presented at informational tables at women conferences in Southern Maryland communities; special personal invitations to membership for Women’s Golf Month activities and chapter social/networking events; publicity in community press newspapers; and “shoppers guide” publications in the Southern Maryland Tri-County area. All golf events will be posted on the Play Golf America website between the months of March and October.
- Keep comprehensive list of non-members, golf professionals, and sponsorship contact information.
- Member Feedback Forms will be distributed at the Spring Kick-off Luncheon & Golf Event in March
2. Encouraging and rewarding volunteer service and providing opportunities to develop leadership skills:
By getting more members personally involved by having the president, officers, and key board members each contacting a certain number of current members and develop personal relationships. The outcome of the relationships is to find out what each member is seeking from the chapter and ask the member to become more personally involved/ invested in the chapter through assuming a leadership and/or volunteer position. These positions will involve offering an active role with a committee for an event. The goal is to have them see themselves in leadership roles.
All board committee chairs are assigned an advisor from the five chapter officers. The advisor assures that each committee chair is meeting their goals and provides any assistance needed on planning and financial matters. Advisors also encourage and identify along with the Leadership Chair potential committee members.
Event volunteers will receive special recognition by receiving different lapel pins such as the “President’s Pin” for taking the lead on organizing an event and “Chapter Volunteer Pin” for working on an event. All board members will receive a special name badge for their term in office.
Two themed Leadership Series workshops will be offered on advancing within the chapter, section and nationally.
At year end event all volunteers will receive a framed certificate or plague of recognition for their work in the chapter.
3. Providing the EWGA golf education programs for new golfers and golfers of all skill levels:
For the 2009 year the chapter will be offering 10 golf education programs in the following areas:
We are seeking at least five to ten members to participate in following educational programs with Troy Beck, LPGA Professional and Golf Education and Player Development Chair.
- Golfercise for conditioning training for golf in four sessions in February.
- Rules and Etiquette Seminar in March
- Handicap Seminar with Golf Life Management System in March.
- For Women Only Golf Classes in four sessions for each month of March, April, and May. For beginners and intermediate golfers.
- Two day “Tune It Up” workshops to jump start your golf season in March & April.
- Weekend Golf Lessons in April
- Women’s Golf Month free lessons at two golf courses in June.
- PGA Free Lesson in May
- Handicap Seminar with Golf Life Management System in June.
- Rules and Etiquette Seminar in June.
4. Providing a variety of opportunities for organized play including the opportunity to participate in the EWGA Championship:
The Chapter will offer two weekly 9-hole leagues, one at Henson Creek Golf Course and one at Glenn Dale Golf Club. A league orientation workshop will be held in March and each league location will begin April and end in October. At the end of the league seasons a League Recognition Gathering will be held to award prizes to players.
In preparation for our Chapter Championship we will conduct five tour 18-hole outings to prepare and qualify members to establish a handicap and play in Chapter Championship.
- Providing opportunities for networking for business:
The chapter has planned six social and networking opportunities for members:
Winter Networking Social at a local hotel lounge drinks and refreshments are at each member expense in February.
Annual Spring Kick-off in March.
Spring New Members Social in April
Private Shopping Event at Golf, Etc. Pro Shop to network and shop in April
Member/Guest Mentoring Golf Outing at Patuxent Greens Golf Course in May
Women, Business & Golf Luncheon in June
- Operating in a fiscally responsible manner:
See attached Annual Budget
- Creating a welcoming and inclusive environment at all Chapter activities:
At all golf events, workshops/seminars, social and networking activities the president and/or vice president, immediate past president and membership chair will meet and greet each chapter member, prospective member or guest and introduce them to another officer or committee chair. Any inquiries made by members or guests regarding the chapter activities to chapter officers or committee chairs will be followed up immediately or within the following week.
All chapter members attending any chapter event or activity will be invited to join a committee and encouraged to attend an upcoming golf event.
Following each event or activity activate a “call to members” and guests e-mail seeking feedback on their experience.
Part II
Committee Strategies/Tactics
Membership Committee
Attain goal of 15 new members and retain 80% of current membership.
Ensure all committees have a chair and a minimum of two volunteers.
Develop a Board Member “Buddy” program
Promote business networking at golf and non-golf events
Administer an annual Chapter Member Survey with Constant Contact
Leadership Committee
Conduct two Leadership Workshops and develop path to advancement on chapter leadership levels.
Advance scheduling of 2010 Planning Session as Board Retreat Weekend
Develop a Chapter Standing Rules policy & procedures for business & financial issues.
Golf Education & Player Development
Provide golf lessons to encourage moving from on course 9-hole play to 18-hole play.
Accommodate all skill levels (beginner, intermediate, and experienced) in lesson planning
Golf Events Committee
Develop weekend tour program for qualification to play in Chapter Championship.
Conduct Chapter Championship.
Hold at least two major charity events (i.e., Rally for the Cure and The Children’s Miracle Network)
League Committee
Conduct a new second 9-hole weekly golf league
Solidify current golf course relationships and acquire minimum of two more host courses
Social Events Committee
Increase attendance at Kick-off and Year-End events
Plan Business Luncheon
Improve timeline of events
Improve timeline of promotion for events
Handicap Committee
Promote speed of play and course etiquette for on course events
Promote establishing handicaps through handicap and rules seminars
Communication Committee
Implement Constant Contact service for bi-monthly e-blasts
Administer an annual Chapter Member Survey with Constant Contact
Increase chapter media exposure to create awareness of EWGA and chapter in target areas.
Improve timeliness of communication – newsletter
Improve timeliness of promotion – events
Improve Chapter website
Sponsorship Committee
Achieve a minimum of $15,000 of in-kind and cash sponsorships
Identify fundraising opportunities
Travel Committee
Improve implementation timeline of marketing golf events
Plan two weekend golf trips to Williamsburg, VA in June and Pinehurst, NC in October.
Girls Golf Program Committee
Develop a summer camp golf program for young girls with the support of the girl’s parents |
